Insights, strategies, and updates from the Seller Splash team.
Google Shopping performance in New York starts with the product feed, not the campaigns. Here's what feed quality, margin-based campaign structure, and the hybrid PMax approach actually look like when built correctly.
Read more →Most businesses that switch PPC agencies do it six months too late. Here are the questions that reveal whether an ecommerce PPC agency actually understands your margins, feed, and tracking before they touch your campaigns.
Read more →Checking certifications and case studies tells you almost nothing about real capability. Here's how to evaluate an ecommerce PPC agency using the questions that actually matter in 2026.
Read more →Meta Ads for New York ecommerce brands requires creative strategy, full-funnel structure, and attribution honesty. Here's what a real Meta Ads agency does differently and why most accounts plateau.
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Shopify powers over 4.4 million stores globally, but most New York PPC agencies miss the platform-specific tracking and feed issues that determine whether Google's algorithm optimises toward profit or just volume.
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Most ecommerce Google Ads accounts sit at 2.87x ROAS. Optimized ones hit 5.17x. The difference almost always comes down to campaign type selection, account structure, and bidding sequence, not budget.
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The average ecommerce Google Ads account sits at 2.87x ROAS. Optimized accounts hit over 5x. Here's what a specialist ecommerce PPC agency in New York does differently to close that gap.
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When New York businesses go looking for a PPC agency in New York, the search results are full of agencies making nearly identical promises.
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Brooklyn has over 85,000 registered businesses. Ranking here requires neighborhood-level strategy, technical excellence, and local authority — not generic SEO playbooks.
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The difference between 3x and 10x ROAS often comes down to three things: feed quality, campaign structure, and bid discipline. Not budget.
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A 5x ROAS for a brand with 15% net margin is a financial disaster. A 2.5x for a brand with 55% margin might be deeply profitable. Context is everything.
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Most advertisers celebrate conversions without examining the one metric that actually matters: whether they're making money or quietly losing it.
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SEO isn't about stuffing keywords anymore. It's about structuring them intelligently — because Google understands relationships, intent, context, and flow.
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Improving ROAS isn't about tracking everything. It's about tracking the right seven metrics and knowing which one to focus on each quarter.
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You don't need more ads. You need better decisions. Here are 7 PPC strategies that separate profitable campaigns from money pits.
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