Meta ads agency for ecommerce: Facebook and Instagram ads that pay for themselves
A Facebook ads agency and Instagram ads team in one: we run Meta ads for online stores with fast creative testing, Advantage+ Shopping, retargeting and server side tracking, and we measure the results on profit next to your Google Ads. Start with a free audit of your Meta account.
What a Meta ads agency should actually do
On Meta, creative does most of the work: the ad itself decides who sees it and whether they buy. A good Meta ads agency therefore runs a steady creative testing system (new hooks, formats and offers every week), keeps the account structure simple (Advantage+ Shopping plus retargeting), feeds Meta clean purchase data through the Conversions API, and judges the account on blended profit, not on the ROAS Meta reports for itself. That is how we run every Meta account at Seller Splash.
What the Meta ads service covers
Facebook and Instagram ads built around creative velocity and clean measurement.
- Account, pixel and Conversions API setup so Meta sees your real purchases, not a browser estimate
- Advantage+ Shopping and prospecting campaigns structured for learning, not fragmented across dozens of ad sets
- Retargeting and dynamic product ads for cart abandoners, viewers and past customers
- Creative strategy and testing: hooks, formats, offers and user generated content, with new variants every week
- Catalog and feed setup for Facebook and Instagram Shops
- Budget rules built from your margins: break even ROAS, scaling steps and when to pause
- Monthly reports that show Meta next to Google and your store's real revenue
Who this is for
Meta ads work best for products that sell on sight and stores that can keep new creative coming.
- Shopify, WooCommerce and BigCommerce stores in home, beauty, apparel, health, gifts and food
- Brands with a product that demos well in video or photo and a margin that supports paid acquisition
- Stores whose Meta account has stalled on one winning ad and needs a testing system
- Businesses that want Meta and Google run by one team so budget follows profit
From audit to scaling
A clear process, real people on your account, and reporting you can actually read.
- 1
Free audit
Send us your site. We review your Meta account: tracking, structure, creative fatigue and wasted spend, and send you specific fixes.
- 2
Build and launch
We fix the Conversions API, simplify the structure, set targets from your margins and launch the first creative test round.
- 3
Test, measure, scale
New creative every week, weekly optimization on real purchase data, and budget moved to what returns profit.
What is the difference between a Meta ads agency and a Facebook ads agency?
None in practice. Meta is the company behind Facebook and Instagram, and one Meta Ads Manager account runs ads on both. A Facebook ads agency, an Instagram ads agency and a Meta ads agency all manage the same platform.
How much should an ecommerce store spend on Meta ads?
Enough for Meta to learn: as a rule of thumb a campaign needs about 50 purchases a week per ad set to leave the learning phase, so the budget depends on your order value. We set a starting budget from your margins and scale it as the data comes in.
Do you make the ad creative?
We plan, brief and test it. Static, video and UGC style ads are produced with your product photos and footage, or with creators you approve, and we tell you each week which hooks and formats won.
Why does Meta report a higher ROAS than my store shows?
Meta counts conversions it touched, including sales that would have happened anyway and sales Google also claims. We report blended results (total ad spend against total store revenue and profit) alongside Meta's own numbers so you see the real picture.
Do you run Meta ads for stores that also sell on Amazon or Walmart?
Yes. Meta works as a demand driver for stores that also sell on marketplaces. We run the Meta ads for your own site and report how branded search and marketplace sales move alongside them.
How much does Meta ads management cost?
Pricing depends on your ad spend and how much creative production is needed. Book a free strategy call or request the free audit and we will send a scope and a price in plain numbers. Engagements are month to month after a 3 month ramp up.
Guides from the team running the accounts
Related services
Google Ads management
Search, Shopping, Performance Max and YouTube campaigns measured on profit.
See the serviceAI search optimization (AEO)
Get your store cited by ChatGPT, Gemini, Perplexity and Google AI Overviews.
See the serviceROAS and ad budget calculator
Break even ROAS, max CPC and budget for Google and Meta ads.
Use the toolFind out what is holding your Meta ads back
Tell us your website and what to review. A real person checks your Meta account and sends you specific fixes you can apply right away.
- Pixel and Conversions API tracking
- Campaign structure, creative fatigue and wasted spend
- Budget rules and scaling against your margins
Ready to make Meta ads profitable?
Get a free audit of your Facebook and Instagram ads, or book a free strategy call. No commitment required.
Free strategy call · Month-to-month after a 3-month ramp-up · We reply within 24 hours