Google Ads management services for ecommerce brands, measured on profit
We run Search, Shopping, Performance Max, YouTube and Microsoft (Bing) Ads for online stores, tuned to your margins and judged on the profit they return, not on clicks. One New York team builds the account, owns the tracking and reports in numbers you can read. Start with a free audit of your current account.
What good Google Ads management looks like
Good Google Ads management starts before the first campaign: a clean product feed, conversion tracking that matches your store's real orders, and a target ROAS built from your margins rather than a guess. From there it is structure (branded search kept separate from non-branded, Shopping and Performance Max split by margin tier), bidding that follows real conversion data, negative keyword governance, and a weekly review of what to cut and what to scale. Our published case studies show the result of that approach: 9.37x and 8.51x ROAS on Google Ads for two New York stores, figures as reported in each case study.
What Google Ads management covers
Every campaign type Google offers, run as one system around your margins.
- Account and tracking setup: conversion tracking, enhanced conversions, GA4 and Merchant Center hygiene before any budget goes live
- Search campaigns: branded defense plus non-branded capture, with negative keyword governance so spend stays on buyers
- Google Shopping and Performance Max: feed optimization, campaign splits by margin and category, asset testing
- YouTube and Demand Gen: remarketing and demand generation with product feeds attached
- Microsoft (Bing) Ads: lower cost search volume imported from and tuned alongside Google
- Smart bidding strategy with real targets: break even ROAS from your margins, then scaling rules that protect profit
- Monthly reports in plain numbers: spend, revenue, ROAS, profit and what changes next
Who this is for
Google Ads works best for stores with products people already search for and margins that leave room for paid traffic.
- Shopify, WooCommerce, BigCommerce and custom stores spending $3,000 a month or more on Google, or ready to
- Brands whose current agency reports clicks and ROAS but cannot say what profit the ads returned
- Stores with a product feed problem: disapprovals, missing attributes or a Merchant Center warning
- Businesses that want the same team on Google, Microsoft and Meta so budgets move to where the profit is
From audit to scaling
A clear process, real people on your account, and reporting you can actually read.
- 1
Free audit
Send us your site. We review your current Google Ads account (or plan a new one): wasted spend, tracking gaps, feed issues and structure, and send you specific fixes.
- 2
Build and launch
We fix tracking, rebuild the account around your margins and launch with targets we agreed on in advance.
- 3
Optimize and scale
Weekly optimization on real conversion data, monthly reporting, and budget moved to the campaigns that return profit.
What does a Google Ads management service include?
Strategy, account structure, conversion tracking, product feed work, campaign builds across Search, Shopping, Performance Max and YouTube, ongoing bid and budget management, negative keywords, creative and asset testing, and monthly reporting. At Seller Splash it also includes Microsoft (Bing) Ads at no extra setup.
How much does Google Ads management cost?
Pricing depends on your ad spend and the size of your catalog. Book a free strategy call or request the free audit and we will send a scope and a price in plain numbers. Engagements are month to month after a 3 month ramp up.
What is a good ROAS for an ecommerce store?
It depends on your margins. A store with 60% gross margin breaks even at about 1.7x ROAS; a store with 30% margin needs about 3.3x just to break even. We set your target from your real numbers before launch. Our free ROAS calculator does the math for you.
Do you manage Performance Max campaigns?
Yes. We run Performance Max alongside standard Shopping and branded Search so you can see what each one actually contributes, rather than letting one campaign claim every sale.
Who owns the Google Ads account?
You do. Every account is created under your own Google Ads and Merchant Center ownership and we work through managed access. If you ever leave, the account, the data and the history stay with you.
How long until Google Ads is profitable?
Most accounts need two to three months of conversion data before smart bidding is stable and scaling is safe. We agree on targets up front and report every month on where the account is against them.
Do you also run Meta ads and SEO?
Yes. The same team runs Meta ads on Facebook and Instagram, ecommerce SEO and AI search optimization, so budget and learnings move between channels instead of sitting in separate agencies.
Related services
Meta ads agency
Facebook and Instagram ads built on creative testing and clean tracking.
See the serviceAI search optimization (AEO)
Get your store cited by ChatGPT, Gemini, Perplexity and Google AI Overviews.
See the serviceROAS and ad budget calculator
Break even ROAS, max CPC and budget for Google and Meta ads.
Use the toolFind out what is holding your Google Ads back
Tell us your website and what to review. A real person checks your account and sends you specific fixes you can apply right away.
- Wasted spend, search terms and negative keywords
- Conversion tracking and Merchant Center feed health
- Campaign structure, bidding and budget split
Ready to run Google Ads on profit?
Get a free audit of your account, or book a free strategy call. No commitment required.
Free strategy call · Month-to-month after a 3-month ramp-up · We reply within 24 hours