AI Overviews Links Update: What Ecommerce Sellers Should Do
Google is putting links in AI Overviews and AI Mode higher and in plain view. Here is what changed on October 15,…
Category
SEO
20 articles on SEO for E-commerce brands: strategy, setup and optimization guides from the team running the accounts.
Faceted Navigation SEO for Ecommerce: Which Filters to Index
A practical guide to faceted navigation SEO for ecommerce: how filter URLs multiply, which filter pages to index, robots.txt vs noindex vs…
Ecommerce Product Page SEO: A Practical Guide
How to optimize ecommerce product pages for search: keyword targeting, titles, URLs, variants, product schema, out-of-stock handling and Merchant Center consistency.
White Label PPC: How the Model Works and How to Choose a Partner
What actually decides whether a white label PPC partnership works, from account ownership to the scope gaps nobody mentions until something breaks.
Google Ads Negative Keywords: The Complete Guide to Blocking Wasted Spend
Negative keywords are the most neglected part of account management, and match type behavior trips up most advertisers. Here's how they actually…
Ecommerce SEO Packages: What's Actually Included and How to Choose One
Package tier names mean something different at every agency, which makes them a poor way to compare offers. Here's what should actually…
How to Reduce Cost Per Lead: A Practical Guide to Lowering CPL Without Losing Quality
Cutting cost per lead usually isn't a budget problem, it's an efficiency problem. Here's what actually lowers CPL, from landing pages to…
PPC and SEO Working Together: How to Combine Paid and Organic Search
PPC and SEO are usually run as two separate budgets competing for credit, but together they consistently outperform either channel alone. Here's…
Google Merchant Center Suspension: Why It Happens and How to Fix It
A Google Merchant Center suspension pulls every listing instantly, with little explanation from Google about why it happened. Here is what actually…
SEO Agencies New York: What Ecommerce Brands Need to Know
Seller Splash breaks down what New York SEO agencies do, how to evaluate them, and what ecommerce brands should look for before…
Google Shopping Ads Management: Why the Feed Comes Before Everything Else
Most Google Shopping accounts are managed at the campaign surface while the product feed quietly caps performance underneath. Here's what feed quality,…
Google Shopping Management: What Feed Quality, Campaign Structure, and Bidding Actually Require
Most Google Ads Shopping accounts are managed at the campaign surface while the feed, conversion tracking, and bidding sequence are left to…
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