White label PPC and AI SEO for agencies, delivered under your brand
We run Google Ads, Microsoft Ads, Meta and Google Shopping for your agency's clients, and help get them cited in ChatGPT, Gemini, Perplexity and Google AI Overviews, all under your brand. You keep the relationship, the billing and the margin; our New York team does the day to day work and hands you unbranded reports. Tell us about your first client and we reply within one business day.
What white label PPC means for your agency
White label PPC lets your agency sell pay per click management as its own service while a specialist team does the work. With Seller Splash, your agency signs the client, sets the price and stays the only name they see. We audit the account, build and manage the campaigns on Google, Microsoft and Meta, and send reports you can forward under your logo. The client keeps ownership of their ad accounts, and you get a paid media team without adding payroll. The same partnership covers white label AI SEO: we make your clients' sites easy for AI engines to read, quote and trust, so their brands can show up inside AI answers, with reports under your logo.
What your agency gets with our white label PPC services
Every major paid channel your clients ask for, plus AI search visibility, run by one partner, sold under your name.
- Google Ads: Search, Shopping, Performance Max, YouTube and Demand Gen campaigns, built and managed for each client account
- Microsoft Advertising (Bing): search and Shopping campaigns, imported from Google and tuned on their own data
- Meta ads on Facebook and Instagram: prospecting and retargeting with catalog ads for ecommerce clients
- Google Shopping and Merchant Center: feed fixes, product titles, disapprovals and campaign splits by margin
- Conversion tracking: GA4, Google Ads conversions, enhanced conversions and the Meta pixel checked before budget goes live
- White label AI SEO: schema, entity and FAQ content, citations and AI visibility tracking that help clients get named in ChatGPT, Gemini, Perplexity and Google AI Overviews (see what is included)
- White label audits and proposals you can present to prospects under your brand
- Monthly reports without our name on them: spend, conversions, revenue, ROAS and what changes next
Unbranded reporting and quiet communication
Your clients see your agency. We stay in the background unless you invite us in.
- Reports and dashboards with your logo, or with no logo at all, on the schedule you set with your client
- One point of contact for your team, with written updates you can forward without editing
- We never contact, pitch or invoice your clients; if you want us on a call, we join as part of your team
- NDA signed before you share client names, logins or data
- Change requests and questions answered within one business day
Account ownership that protects you and your client
No hostage accounts. Access is granted, never transferred to us.
- One ad account per end client, as Google's third-party policy requires for anyone who manages ads on a client's behalf
- We work through a Google Ads manager account link, so the client account and its history stay with the client
- On Meta we use partner access to the client's business assets instead of rebuilding them in our name
- If a client leaves you, or you leave us, nothing has to be rebuilt
Who white label PPC is for
Agencies that win paid media work but do not want to hire, train and manage a PPC team to deliver it.
- SEO, web design and branding agencies whose clients keep asking for Google Ads or Meta ads
- Marketing agencies with more PPC clients than their in-house team can handle well
- Ecommerce and Shopify agencies that need Shopping, Performance Max and feed expertise
- Freelancers and consultants who sell strategy and want reliable hands on the accounts
White label AI SEO: get your clients cited by ChatGPT, Gemini, Perplexity and Google AI Overviews
Your clients' buyers now ask AI tools what to buy and who to hire. White label AI SEO (also called answer engine optimization, AEO, or AI search optimization) makes their sites readable, quotable and trusted by AI engines, so their brand has a real chance to be in the answer. You sell it as your own service; we do the work and report under your brand. It is the same work we deliver in our AI search optimization service, packaged for agencies.
What is included for each client
- AI visibility audit: where the brand shows up today, and where competitors are cited instead, across ChatGPT, Gemini, Perplexity and Google AI Overviews
- AI crawler access: robots.txt, llms.txt and sitemap settings so AI crawlers can read the pages that matter
- Structured data: Organization, Product, FAQ, review, breadcrumb and author schema that AI engines can parse
- Entity and FAQ content: direct answers, clean headings and FAQ sections AI can quote, with consistent name, category and location facts across the site
- Citations: mentions on the directories, review sites and publications AI engines already cite in the client's category
- AI visibility tracking: citations and share of voice against competitors, reported monthly without our name on it
How it works for your agency
- Check any prospect's site with the free AI Visibility Score to see where it stands before you pitch
- We send an unbranded audit and fix list you can present as your own
- Sell it on its own or bundled with white label PPC, with one partner and one point of contact for both
- The same NDA and the same rule: we never contact, pitch or invoice your clients
- Honest timelines: technical fixes go live in the first weeks, and citations usually build over the following two to three months; nobody can guarantee an AI engine will cite a brand
How the white label PPC partnership works
A clear handoff, real people on every account, and reporting you can put your name on.
- 1
Partner call and NDA
We learn how your agency sells and reports, agree on communication rules and sign an NDA before any client details change hands.
- 2
Client brief and access
You send the client's goals, margins or lead values, and grant access to the ad accounts, analytics and Merchant Center through manager or partner access.
- 3
Audit and plan under your brand
We review tracking, structure, feed and wasted spend, then hand you an unbranded audit and plan to present as your own.
- 4
Build and launch
We fix tracking first, then build or rebuild campaigns around targets you approved, on Google, Microsoft or Meta.
- 5
Optimize and report
Ongoing bid, budget, search term and creative work, with monthly reports in your branding and a short note on what changes next.
Why agencies choose us as their white label PPC partner
Ecommerce depth
Shopping, Performance Max and Merchant Center feeds are our daily work, not an add on. That is where most ecommerce PPC accounts win or lose.
One partner, three ad platforms
Google, Microsoft and Meta handled by the same team, so budgets can move to where each client gets the best return.
Targets built on margin
We set break even ROAS from each client's real margins before scaling, which makes results easier for you to defend.
Real people, plain reports
A New York team that answers within one business day and writes reports your clients can read. See our published case studies.
White label PPC or an in-house hire?
Both can work. The right choice depends on how many PPC clients you have today and how steady that work is.
Hiring in house
- Full control over one person's time and priorities
- Recruiting, training, salary and tools before the first client pays for them
- Coverage gaps during vacations, sick days and turnover
- One person rarely covers Google, Microsoft, Meta and Shopping feeds equally well
- Makes most sense once PPC revenue is large and steady
White label partner
- Cost scales with each client you sign, so you can quote with a known margin
- A team that already runs Google, Microsoft, Meta and Shopping every day
- Start with one client and grow at your own pace
- You keep sales, branding and the client relationship
- Makes most sense while you are building a PPC book or covering channels you do not staff
White label PPC and AI SEO, answered
Still unsure? Send us a question, we reply within one business day.
What is white label PPC?
White label PPC is a partnership where a specialist team builds and manages pay per click campaigns for your agency's clients, and your agency sells, brands and bills the service as its own. You keep the client relationship and set your own price; we do the campaign work behind the scenes.
What do your white label PPC services include?
Account audits, campaign builds and ongoing management on Google Ads (Search, Shopping, Performance Max, YouTube and Demand Gen), Microsoft Advertising and Meta ads on Facebook and Instagram, plus conversion tracking, Merchant Center feed work for ecommerce clients, and monthly reports without our branding. You choose the channels per client.
Will my clients know you are involved?
Not from us. Reports carry your logo or no logo, we never contact your clients unless you ask us to, and we do not market to them. If you want us on a client call, we join as part of your team. How you describe your delivery team to clients is your decision; we recommend being honest if a client asks directly.
Who owns the ad accounts?
The end client, or your agency on their behalf. Google requires a separate Google Ads account for each end advertiser, and we work through manager account or partner access rather than moving accounts into our name. If a client or partnership ends, the accounts and their history stay where they are.
How is white label PPC priced?
Each client is scoped on its own, based on the channels, ad spend and catalog size. Tell us about the account and we send a scope and a price in plain numbers before any work starts, so you know your margin before you quote your client.
Can you take just one client or one channel?
Yes. Some agencies start with a single client, or hand us only Google Shopping or Microsoft Ads while they keep the rest. There is no requirement to move your whole book of PPC clients.
What is white label AI SEO?
White label AI SEO is answer engine optimization (AEO) that your agency sells under its own brand while we do the work. We fix schema, crawler access, entity facts and on page answers on your client's site, build mentions on sources AI engines trust, and track whether ChatGPT, Gemini, Perplexity and Google AI Overviews cite the brand. Reports carry your logo or no logo.
Can you guarantee my clients will be cited by ChatGPT or Google AI Overviews?
No, and nobody honestly can. AI engines choose their sources with their own models, and those change often. We remove the reasons an engine has to skip your client, make their pages easy to quote, and show you the citation data each month so you can report progress honestly. Technical fixes usually go live in the first weeks; citations tend to build over the following two to three months.
Can I sell white label AI SEO without white label PPC?
Yes. You can hand us AI SEO only, PPC only, or both for the same client. Each client is scoped on its own, with a price in plain numbers before any work starts, and the same NDA applies, along with our rule that we never contact your clients.
Do you sign an NDA?
Yes. We sign your NDA, or send ours, before you share client names, logins or data. Client details are used only to deliver the work you hired us for.
What kinds of clients are the best fit?
Our core strength is ecommerce: Shopify, WooCommerce, BigCommerce and marketplace sellers where product feeds, Shopping and Performance Max decide results. We also run lead generation search accounts. Send us the client's details and we will tell you honestly whether it is a fit.
Related services
Google Ads management
Search, Shopping, Performance Max and Microsoft Ads for brands that hire us directly.
See the serviceMeta ads agency
Facebook and Instagram ads built on creative testing and clean tracking.
See the serviceAI search optimization (AEO)
Get stores cited by ChatGPT, Gemini, Perplexity and Google AI Overviews.
See the serviceAdd PPC and AI SEO to your agency without hiring a team
Choose "White label PPC / AI SEO (for agencies)" in the form and tell us about your agency or your first client. A real person reads it and replies within one business day.
- Send the form with your website and the client or channels you need covered
- Have a short call with us to agree scope, branding and communication rules, and sign the NDA
- Share your first client brief and access; we send back an unbranded audit and plan
Ready to sell PPC and AI SEO under your own brand?
Tell us about your agency and your first client. No commitment required.
Free strategy call · Month-to-month after a 3-month ramp-up · We reply within 24 hours