Walmart Pro Seller Badge: Requirements and How to Qualify

To earn the Walmart Pro Seller Badge, a seller needs at least a 95% on time delivery rate, a cancellation rate of 1.5% or less, a 95% response rate to customer inquiries, a shipping speed score of at least 50%, content quality and price competitiveness scores of at least 75%, more than 100 orders in the last 90 days, at least 90 active days, a seller rating of 4.0 or higher and no Marketplace policy issues. Those thresholds come from Walmart's Pro Seller overview in Marketplace Learn, last updated October 16, 2026. Walmart also has two lower tiers, Rising Seller and Advanced Seller, with smaller rewards. This guide lays out every requirement, how the status refreshes and what each tier unlocks.

Pro Seller Requirements by Tier

Metric	Rising Seller	Advanced Seller	Pro Seller
On time delivery rate (90 days)	90% or more	92.5% or more	95% or more
Cancellation rate (90 days)	2.5% or less	2.0% or less	1.5% or less
Seller response rate (within 48 hours, 30 days)	90% or more	92.5% or more	95% or more
Shipping speed score	5% or more	25% or more	50% or more
Content quality score	65% or more	70% or more	75% or more
Price competitiveness score (30 days)	65% or more	70% or more	75% or more
Orders received (90 days)	More than 100	More than 100	More than 100
Active days	At least 90	At least 90	At least 90
Seller rating	Not required	Not required	4.0 or higher
Marketplace policies	In compliance with all Marketplace policies

Source: Walmart Marketplace Learn, Pro Seller: Overview. Walmart notes that program requirements are subject to change without notice, so check the guide before planning around a number.

What the metrics mean

• On time delivery rate: orders delivered by the Expected Delivery Date in the last 90 days.
• Cancellation rate: orders the seller canceled after receiving them from Walmart in the last 90 days.
• Seller response rate: customer inquiries answered within 48 hours in the last 30 days.
• Shipping speed score: the share of your published catalog offering free ThreeDay or faster delivery.
• Content quality score: the average content quality score of your published catalog.
• Price competitiveness score: how your prices compare with similar products on the market over the last 30 days.

How the Status Refreshes

Walmart says Pro Seller status refreshes on the 5th and 20th of every month, and the metrics in the dashboard are calculated daily. When you meet all criteria at a refresh, you get the highest tier you qualify for. You may lose your status and its benefits if you fall below the criteria for two consecutive refresh cycles. Walmart also notes that policy violation warnings can make you ineligible until they are resolved.

What Each Tier Unlocks

According to the same Walmart guide:

• Pro Seller: the Pro Seller Badge next to your business name on eligible listings, a $50 monthly credit for Walmart's Search Engine Marketing program, a 10% referral fee discount on Pro Listings, access to Flash Deals, quarterly rotating rewards, Post-Purchase Reviews credit, Ship with Walmart label discounts if eligible, special Walmart Marketplace Capital terms if eligible, and faster payouts.
• Advanced Seller: a 5% referral fee discount on Pro Listings, a $50 monthly credit for Post-Purchase Reviews, special Walmart Marketplace Capital terms if eligible, Ship with Walmart discounts and faster payouts.
• Rising Seller: Ship with Walmart label discounts if eligible and up to a 10% increase on your eligible faster payout balance.

Walmart's Pro Seller page reports that sellers who maintained Pro Seller status saw an average of more than a 20% lift in GMV, and that Pro Sellers have 1.7 times the conversion of the average Marketplace seller, based on Walmart first party data from 2025. Walmart adds that past results do not guarantee future performance, and that earning the status does not guarantee the badge appears in every customer experience.

How to Qualify: 6 Steps

1. Start with the Listing Quality dashboard

Walmart's Listing Quality dashboard gives a score at catalog and item level that considers content, discoverability, offer, ratings and reviews. Its recommendations cover the correct category and attributes, clear titles with relevant keywords, detailed descriptions, high resolution photos, expedited shipping, competitive prices and positive reviews. Fix your best selling items first, since they carry the most weight in practice.

2. Lift the content quality score

Complete every required and recommended attribute, rewrite thin titles and descriptions, and add more and better images. These are the same fixes that help items rank in Walmart search, so the work pays twice.

3. Offer free ThreeDay delivery on more of the catalog

The shipping speed score is the share of your catalog with free ThreeDay or faster delivery, and Pro Seller needs 50%. Walmart notes that Walmart Fulfillment Services can help meet the delivery related requirements. Our WFS fee and profit calculator helps you check whether WFS fees still leave a margin.

4. Keep prices competitive

Price competitiveness is measured against similar products over 30 days. Watch the price recommendations in Seller Center and decide item by item where matching the market still makes sense for your margin.

5. Protect delivery, cancellation and response rates

Set realistic handling times, keep inventory feeds accurate so you never sell stock you do not have, and answer customer messages within 48 hours, including weekends.

6. Build reviews the compliant way

Pro Seller requires a 4.0 seller rating. Ship accurately and on time, and use Walmart's own review programs rather than outside incentives.

Quick Checklist

• On time delivery 95% or more and cancellations 1.5% or less
• Customer inquiries answered within 48 hours
• Free ThreeDay or faster delivery on at least half the catalog
• Content quality and price competitiveness at 75% or more
• More than 100 orders in 90 days and 90 active days
• Seller rating of 4.0 or higher and no open policy warnings

Where an Agency Fits

The badge is earned through operations, and most of those levers sit with you. Where we help is the traffic side: Walmart advertising and listing content that converts once shoppers arrive. Our Walmart Connect advertising guide explains the ad options, and our Walmart tool helps with listing data.

Want an outside view of your ecommerce growth? The Full AI Visibility Audit ($99) reviews how search and AI assistants see your brand, and the Deep Growth Audit ($249) adds search, traffic and product feed checks with a 90 day plan.

Frequently Asked Questions