Helium 10 Discount Code: SELLERSPLASH10 for 10% Off
Disclosure: this post contains affiliate links. We may earn a commission at no extra cost to you. As an Amazon Associate we earn from qualifying purchases. Read our affiliate disclosure
The Helium 10 discount code for new customers is SELLERSPLASH10, which takes 10% off every month for life. To use a code, open our Helium 10 Platinum link (affiliate link) or Helium 10 Diamond link (affiliate link), pick your plan and enter the code at checkout.
In short: In our view, Helium 10 is the most complete all-in-one Amazon tool of the three we compared, and the only one whose self-serve plans include rules-based ad automation (Diamond, $279 to $359 a month). Jungle Scout is the lower cost choice for product research before launch, from $29 a month billed yearly. SmartScout is strongest for brand, seller and category data, which suits wholesale sellers and agencies.
Last updated October 29, 2026 by Shlomie Spielman, Seller Splash. How we compared: official pricing pages and plan feature lists for each tool, checked October 29, 2026. Disclosure: we may earn a commission if you buy Helium 10 through our links. That does not change this comparison, and we have no affiliate relationship with the other tools listed.
Below is how to claim it step by step, what each plan costs according to Helium 10's own pricing page, which plan fits which kind of seller, how it compares with Jungle Scout and SmartScout, and when Helium 10 is not the right choice.
Quick Answer
- The code: SELLERSPLASH10 gives new customers 10% off every month for life.
- How to use it: open our Platinum or Diamond link, choose your plan and enter the code at checkout.
- Diamond: when we checked on October 29, 2026, our Diamond link page showed 20% off your first 6 months on Diamond, plus the same 10% off every month for life.
- List prices (October 29, 2026): Platinum $129 a month or $99 a month billed yearly; Diamond $359 a month or $279 a month billed yearly, per Helium 10 pricing.
- Best fit: Platinum for newer sellers, Diamond for brands already doing six figures a year.
- How it compares: Jungle Scout costs less for pre-launch product research and SmartScout is stronger for brand and seller data. See the full comparison below.
How to Claim the Helium 10 Discount, Step by Step
- Pick your plan first. Use the plan comparison below. If you are unsure, Platinum is the lower cost place to start.
- Open the matching link. Use the Platinum link (affiliate link) or the Diamond link (affiliate link). Open it in the browser where you will finish signing up, and do not clear cookies before you check out.
- Create your account as a new customer. The codes are for new Helium 10 customers, so they work for a brand new account, not an existing one.
- Enter your code at checkout. Type SELLERSPLASH10 for 10% off every month.
- Choose monthly or yearly billing. Helium 10 lists yearly billing as saving up to 20% versus monthly.
- Check the total before you pay. Make sure the code shows as applied in your order total. If it does not, stop and contact Helium 10 support before you buy.
- Connect your seller account. Once you are in, connect Seller Central so the profit, inventory and keyword tracking tools have your data.
The Helium 10 links on this page are affiliate links. If you sign up through one, we may earn a commission at no extra cost to you.
Which Helium 10 Discount Saves More?
SELLERSPLASH10 takes 10% off every month for as long as you keep your plan, so its savings keep growing the longer you use Helium 10. On Platinum at the $129 monthly list price, that is $12.90 off each month.
Read the terms of your code on the checkout page before you pay.
Helium 10 Pricing (October 29, 2026)
These are the list prices on Helium 10's pricing page as we read it on October 29, 2026, in USD before tax and before any discount. Prices change, so treat the pricing page as the final word.
| Plan | Billed monthly | Billed yearly | Helium 10 says it is for |
|---|---|---|---|
| Platinum | $129 / month | $99 / month | $0 to $100K in yearly sales |
| Diamond | $359 / month | $279 / month | $100K to $10M in yearly sales |
| Enterprise | Billed annually only | From $1,499 / month | Beyond $10M in yearly sales |
Helium 10 Platinum vs Diamond: Which Plan Fits You
Both plans include Helium 10's research tools: Black Box for finding products and Cerebro for reverse ASIN keyword research, which shows the search terms a competing product ranks for. The difference is mostly in limits, automation and operations. From Helium 10's plan comparison:
| Feature | Platinum | Diamond |
|---|---|---|
| Tracked ASINs (My products) | 20 | 1,000 |
| Market tracker | 3 markets | 5 markets |
| Listing analyzer | 50 uses / month | 150 uses / month |
| Inventory management | 40 SKUs | 500 SKUs |
| Email follow-up | 5,000 emails | 15,000 emails |
| Managed refund service fee | 15% | 10% |
| Users / connected seller accounts | 1 / 2 | 5 / 10 |
| Helium AI agent and rules-based ad automation | Not included | Included |
Choose Platinum if
- You are researching your first products or have a small catalog.
- You mostly need keyword research and listing help, not automation.
- You run your own ads in Seller Central and are fine adjusting bids by hand.
Choose Diamond if
- You manage many ASINs, several seller accounts or a small team that needs separate logins.
- You want Helium 10 Ads automation, such as rules-based bidding and dayparting, instead of manual bid changes.
- You want inventory planning and profit reporting in the same tool as your research, using inventory management.
If you are on the fence, start with Platinum and compare again once your catalog or ad spend grows. For how these tools fit into an ad plan, see our Amazon PPC strategy guide.
Helium 10 vs Jungle Scout vs SmartScout
A discount matters less than picking the right tool. We compared Helium 10 with two of its best-known alternatives, Jungle Scout and SmartScout, using each company's official pricing page and plan feature list on October 29, 2026. Prices are list prices in USD before tax and before any discount.
| As of Oct 29, 2026 | Helium 10 | Jungle Scout (Catalyst) | SmartScout |
|---|---|---|---|
| Entry plan, billed monthly | Platinum: $129 / month | Starter: $49 / month | Basic: $49 / month |
| Entry plan, billed yearly | $99 / month | $29 / month ($348 a year) | $29 / month |
| Top self-serve plan | Diamond: $359 / month, or $279 / month billed yearly | Brand Owner + CI: $149 / month, or $129 / month billed yearly | Business: $299 / month, or $239 / month billed yearly |
| Enterprise | From $1,499 / month, billed annually | Cobalt, custom pricing (brands over $1M a year) | Custom pricing |
| Product research | Yes: Black Box, Xray, Chrome extension | Yes: Product Database, Opportunity Finder, browser extension | Yes: product data, sales estimator, Chrome extension |
| Keyword research | Yes: Cerebro (reverse ASIN), Magnet | Yes: Keyword Scout (50 searches a month on Starter) | Yes: Search Terms Explorer, Rank Maker (unlimited from Essentials) |
| PPC tool | Helium 10 Ads on Diamond only: rules-based automation and dayparting, 2% fee on managed spend | Advertising analytics from Growth Accelerator; PPC management and bid automation only in Cobalt | No PPC management listed; Ad Spy (competitor ad data) on Enterprise |
| Listing optimizer | Listing Analyzer (50 uses a month on Platinum, 150 on Diamond) and AI Listing Builder | Listing Builder and Listing Analyzer from Growth Accelerator | AI Listing Architect (1 ASIN a month on Basic) |
| Free plan or trial | Free plan with limited access | No free trial; 7-day money-back guarantee | No free plan listed; 7-day money-back guarantee |
| Best for | Sellers with live listings who want research, listings, operations and ads in one tool | First-time sellers researching and launching products on a budget | Wholesale sellers, brands and agencies that need brand, seller and category data |
| Weaknesses | Highest entry price of the three; ad automation needs Diamond plus the 2% fee | No PPC management below Cobalt; Starter is 1 user with no Listing Builder | No built-in PPC management; brand and seller level data need the higher plans |
Sources: Helium 10 pricing, Jungle Scout Catalyst pricing, SmartScout pricing and Amazon selling plans, all checked October 29, 2026. Plans and limits change, so check current pricing on each site before you buy.
Which one should you pick?
- Beginner, still choosing a product: Jungle Scout Starter is the lowest cost paid entry at $29 a month billed yearly, and the free tools in Seller Central cover a lot before launch. Pick Helium 10 Platinum instead if you want one tool you will keep using after launch.
- Growing brand with live listings: Helium 10 Platinum, moving to Diamond once you track more than 20 ASINs or want ad automation. Jungle Scout Growth Accelerator is the lower cost option if you do not need inventory and profit tools.
- PPC-heavy seller: Helium 10 Diamond. Helium 10 Ads, with rules-based bidding and dayparting, is the only built-in ad automation in the self-serve plans we compared. Budget for the 2% fee on managed ad spend. If your spend is small, Amazon's own Campaign Manager is free and often enough.
- Agency: SmartScout Business for seller, brand and category research across many clients. Helium 10 Diamond if you manage client listings and ads day to day, since it allows up to 5 additional users and 10 connected seller accounts.
When Helium 10 Is Not the Right Choice
A discount only helps if the tool earns its fee. Skip it, or wait, if any of these sound like you:
- You have not committed to selling yet. If you do not have a budget for inventory, a monthly software fee comes before any revenue.
- You sell a few steady products and rarely research. If your listings are set and sales are stable, a full suite may be more than you need.
- You are pre-launch on a tight budget. Jungle Scout Starter costs $29 a month billed yearly against $99 for Helium 10 Platinum, and covers product and keyword research for a first launch.
- You mainly need market data on brands and sellers. For wholesale sourcing or agency research, SmartScout is built around brand, seller and category level data.
- You want ad automation but will stay on Platinum. Helium 10 Ads is only in Diamond, so on Platinum you would still manage bids by hand in Seller Central.
- You only need one feature. If all you want is keyword tracking or one ads tool, compare single purpose options on our Amazon seller tools list, which also covers when the free Seller Central tools are enough.
- You will not use the data. Research tools pay off when you act on them: new keywords in listings, cleaner campaigns, better product picks. If nobody on your side has time for that, the subscription will sit unused.
Comparing Helium 10 with AI tools for listings and ads? Our guide to the best AI agents for listings and ads covers what each type does well.
Before You Spend on Tools
Software shows you data, but it does not tell you where your store is losing sales today. If you want an outside look first, our paid audits review where your brand stands in search and AI answers and give you a ranked fix list.
Want a clear plan before you buy tools? Get the Full AI Visibility Audit ($99) or the Deep Growth Audit ($249) for a deeper review.
Frequently Asked Questions
Is there a Helium 10 discount code for new customers?
Yes. Code SELLERSPLASH10 gives new customers 10% off every month for life. Open our Helium 10 link, pick your plan and enter the code at checkout.
Which Helium 10 discount saves more?
SELLERSPLASH10 takes 10% off every month you stay, so it saves more the longer you use Helium 10.
How much does Helium 10 cost?
On Helium 10's pricing page on October 29, 2026, Platinum was $129 a month billed monthly or $99 a month billed yearly, and Diamond was $359 a month billed monthly or $279 a month billed yearly. Enterprise started at $1,499 a month, billed annually. Prices are in USD before tax.
Should I choose Helium 10 Platinum or Diamond?
Helium 10 positions Platinum for sellers with $0 to $100K in yearly sales and Diamond for $100K to $10M. Platinum covers product and keyword research. Diamond adds the Helium AI agent, rules-based ad automation and dayparting, and higher limits such as 1,000 tracked ASINs instead of 20 and 10 connected seller accounts instead of 2.
Is Helium 10 better than Jungle Scout?
It depends on your stage. Helium 10 is the more complete suite for sellers with live listings: it adds operations tools and, on the Diamond plan, rules-based ad automation. Jungle Scout costs less to start, from $29 a month billed yearly against $99 for Helium 10 Platinum as of October 29, 2026, and is strong for product research before launch, but its self-serve Catalyst plans do not include PPC management.
Is SmartScout a good alternative to Helium 10?
For market research, yes. SmartScout is built around product, brand, seller and category data, which suits wholesale sellers and agencies. Its pricing page does not list PPC management, and its listing tool is limited on the lower plans, so sellers who want listings, operations and ads in one tool usually get more from Helium 10.
Which Amazon seller tool is best for beginners?
If you have not launched yet, Jungle Scout Starter is the lowest cost paid option we compared at $29 a month billed yearly, and Amazon's own Seller Central tools come with the $39.99 a month Professional selling plan. Helium 10 offers a free plan with limited access if you want to try it before paying.
Does the discount work with yearly billing?
Helium 10 has not told us exactly how the codes combine with yearly billing. Before you pay, check that your code shows as applied in your order total. If it does not, contact Helium 10 support before you complete the purchase.
Can existing Helium 10 customers use these codes?
The codes we have from Helium 10 are for new customers. If you already have an account, check your Helium 10 billing page or ask their support about current offers for your plan.
AI search and ads readiness checklist
25 checks for Amazon, Walmart and Shopify sellers: tracking, product feeds, Google, Bing and Meta ads, and getting cited by ChatGPT, Perplexity and Google AI Overviews. Two pages, about 20 minutes.
- Break-even ROAS table by margin
- The AI search (AEO) checks most stores miss
- A simple score that tells you what to fix first
No spam. We use your email to send the checklist and follow up about it.
Want to see where your store stands in AI search? Get the Full AI Visibility Audit for $99 or the Deep Growth Audit for $249.
Get your AI visibility audit
