Beginners Guide to Selling on Walmart
A step-by-step walkthrough for new sellers: applying through Seller Center, choosing fulfillment, pricing against referral fees, and getting your first Walmart listings live.
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What we are seeing in marketplace, paid media and search — written from inside live accounts, not from a content calendar.
The index
Everything we have published, filed by discipline.
Written by the people running the accounts — marketplace strategy, paid media, and search.
65Articles published · since 2026
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Showing 65 articles
How to Monitor PPC Campaigns: A Practical Framework for Ecommerce Brands
A practical framework for monitoring PPC campaigns: what to check daily, weekly, and monthly, which metrics matter most for ecommerce, and how to spot a real problem before it gets expensive.
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What Is Geo-Targeted PPC? How Location Targeting Works for Ecommerce Ads
Geo-targeted PPC decides which regions your ecommerce budget can reach. Here is how location targeting works, the settings that matter, and how to keep spend inside regions you can serve at a profit.
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Can Anyone Sell on Walmart? What It Actually Takes to Get Approved
The short answer is no, not without a registered business. Here's exactly what Walmart requires before it will even review an application, and what gets one denied outright.
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Google Ads Negative Keywords: The Complete Guide to Blocking Wasted Spend
Negative keywords are the most neglected part of account management, and match type behavior trips up most advertisers. Here's how they actually work, where they live, and how to keep a list that keeps working.
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Answer Engine Optimization: How to Get Cited by AI Search
Ranking well and getting cited by an AI system are not the same thing anymore. Here's what answer engine optimization actually requires, how it relates to SEO, and where the two genuinely differ.
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PPC NYC: How Ecommerce Brands Choose the Right Pay-Per-Click Agency in 2026
Looking for PPC NYC management for ecommerce? Seller Splash covers what to look for, questions to ask, red flags to avoid, and why an ecommerce specialist outperforms a generalist.
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Ecommerce SEO Packages: What's Actually Included and How to Choose One
Package tier names mean something different at every agency, which makes them a poor way to compare offers. Here's what should actually be included at each scope level, and how to tell if a package fits your catalog.
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Reducing Cost Per Lead: A Practical Guide to Lowering CPL Without Losing Quality
Cutting cost per lead usually isn't a budget problem, it's an efficiency problem. Here's what actually lowers CPL, from landing pages to bid strategy, without sacrificing lead quality to get there.
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PPC Campaign Management: What It Actually Involves and How to Do It Well
PPC campaign management is the ongoing work that keeps a live account performing, not the one-time strategy behind it. Here's what real management actually involves and how to tell if yours is being done well.
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Local PPC: How Geo-Targeted Paid Search Actually Works
Local PPC restricts your ad spend to people who can actually become customers, but it needs a different playbook than national campaigns. Here's how geo-targeting, call tracking, and local landing pages actually work together.
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Ecommerce Conversion Rate Optimization New York: What Product Brands Need
Seller Splash helps New York ecommerce brands improve conversion rates through funnel audits, A/B testing, checkout optimization, and documented 1.8% to 3.33% CVR results.
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Performance Max for Ecommerce: The Complete Guide to Scaling Profitably
Performance Max has become Google's default ad format for ecommerce brands, but running it well means knowing what to control and what to leave to the algorithm. Here's how it works, what's new in 2026, and why pairing it with Standard Shopping wins.
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PPC and SEO Working Together: How to Combine Paid and Organic Search
PPC and SEO are usually run as two separate budgets competing for credit, but together they consistently outperform either channel alone. Here's how shared data, dual SERP presence, and coordinated management actually work.
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B2B PPC Agency: What They Do and How to Choose the Right One
A B2B PPC agency and an ecommerce PPC agency solve different problems, and hiring the wrong one is an expensive mistake. Here's what a genuine B2B PPC agency does and how to evaluate one properly.
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Performance Max Agency New York Ecommerce: The Complete 2026 Guide
Seller Splash manages Performance Max for New York ecommerce brands. Asset groups, feed strategy, brand exclusions, hybrid structure, and 13.8x ROAS documented.
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Google Merchant Center Suspension: Why It Happens and How to Fix It
A Google Merchant Center suspension pulls every listing instantly, with little explanation from Google about why it happened. Here is what actually causes it, what to fix before you appeal, and how to write a reinstatement request that works.
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Ecommerce Marketing Agency New York: What Product Brands Need
Seller Splash is a New York ecommerce marketing agency for product brands. Google, Meta, TikTok, Amazon, Walmart, SEO, and AEO managed as one growth system.
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What Is Google Merchant Center? The Complete 2026 Guide for Ecommerce Sellers
Google Merchant Center is the free platform that connects your product data to Google Shopping, Search, and Performance Max. Here is what it does, how it differs from Google Ads, and the mistakes that slow down approval.
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Amazon PPC Strategy for Ecommerce Brands: The Margin-First Guide for 2026
Amazon PPC performance starts with listing readiness and break-even ACoS, not campaign settings. Seller Splash covers the margin-first strategy, campaign structure, TACoS benchmarks, and multi-channel integration that ecommerce brands need in 2026.
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Walmart Advertising Agency New York: What Ecommerce Brands Need to Know
Seller Splash is a New York Walmart advertising agency. Walmart Connect, Sponsored Products, Marty, Sparky, and 9.2x ROAS documented for ecommerce brands.
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Ecommerce SEO Agency New York: What Product Brands Need
Seller Splash is a New York ecommerce SEO agency for product brands. Technical SEO, topical authority, AI search visibility, and organic revenue growth.
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Walmart Advertising for Sellers: The Complete Guide to Walmart Connect, Sponsored Products, and Building Profitable ROAS in 2026
A complete guide to Walmart advertising for ecommerce sellers. Covers Walmart Connect ad formats, Sponsored Products setup, Buy Box requirements, campaign structure, and how to build profitable ROAS on Walmart Marketplace.
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Answer Engine Optimization New York: What Ecommerce Brands Need
Seller Splash delivers Answer Engine Optimization for New York ecommerce brands. Get cited by ChatGPT, Perplexity, Google AI Overviews, and Amazon Rufus.
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TikTok Ads Agency New York Ecommerce: What DTC Brands Need to Know
Seller Splash is a New York TikTok Ads agency for ecommerce brands. TikTok Shop, GMV Max, Spark Ads, creator strategy, and 11.4x ROAS documented.
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Best AI Agents for Listing Fixes and Ads: The Complete 2026 Guide for Ecommerce Brands
AI agents for listing fixes and ads are transforming how ecommerce brands manage Amazon, Walmart, Shopify, and TikTok Shop. Here is what the best ones actually do in 2026.
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Shopify Google Ads New York: The Infrastructure Guide for 2026
Seller Splash manages Shopify Google Ads for New York brands. Feed engineering, server-side tracking, and 9.37x ROAS documented in 30 days.
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Ecommerce Google Ads Agency New York: What Product Brands Need to Know in 2026
Seller Splash is a New York ecommerce Google Ads agency for product brands. Feed-first campaigns, margin-based ROAS, and 13.8x documented result
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Ecommerce PPC Strategy: The Complete 2026 Playbook for Product Brands
Build a profitable ecommerce PPC strategy in 2026. Seller Splash covers platform roles, budget allocation, feed optimization, and bidding strategy.
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Ecommerce PPC Strategy: The Complete 2026 Playbook for Product Brands
Build a profitable ecommerce PPC strategy in 2026. Seller Splash covers platform roles, budget allocation, feed optimization, and bidding strategy.
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Break Even on Meta Ads Ecommerce: When It Is Okay and When It Is Not
Is breaking even on Meta Ads okay for ecommerce brands? Seller Splash explains when break even on Meta Ads ecommerce is acceptable and when it signals a real problem.
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Ecommerce PPC Agency: What Product Brands Need to Know
What separates a genuine ecommerce PPC agency from a generic one? Seller Splash covers the structural layers, evaluation criteria, and documented results.
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SEO Agencies New York: What Ecommerce Brands Need to Know
Seller Splash breaks down what New York SEO agencies do, how to evaluate them, and what ecommerce brands should look for before signing.
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TikTok Ads for Ecommerce: The Full-Funnel Strategy in 2026
TikTok Ads for ecommerce need more than boosting posts. Here is the full-funnel campaign structure, Spark Ads approach, TikTok Shop integration, and attribution framework that drives real ROAS in 2026.TikTok Ads for Ecommerce: The Full-Funnel Strategy That Scales in 2026
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Local SEO Agency New York: How Ecommerce Brands With a New York Presence Build Local Organic Authority
Most local SEO guides are written for restaurants, contractors, and law firms. Here is what local SEO actually looks like for ecommerce brands with a New York presence, and why the right approach builds organic authority that compounds nationally, not just locally.
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International SEO Agency New York City: How Ecommerce Brands Scale Organic Search Across Multiple Markets
Most New York ecommerce brands scaling internationally underestimate what international SEO actually requires. Here is what hreflang, market-specific content, and cross-market paid and organic strategy look like when built correctly for brands selling in the US, UK, UAE, and Australia.
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SEO Agency Brooklyn New York: What Ecommerce Brands Actually Need From Organic Search in 2026
Brooklyn has one of the most active ecommerce and DTC brand scenes in New York. Here is what SEO actually requires for product brands in Williamsburg, DUMBO, Bushwick, and beyond, and why generic local SEO built for restaurants and law firms is not the same discipline as ecommerce SEO.
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Pay Per Click New York: The Complete 2026 Guide to Profitable Ecommerce Paid Search
Pay per click advertising in New York delivers immediate results when the foundation is correct. Here's what feed quality, conversion tracking, margin-aware campaign structure, and the right channel mix actually look like for NYC ecommerce brands in 2026.
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Pay Per Click Advertising New York: What Ecommerce Brands Actually Need in 2026
Pay per click advertising in New York delivers immediate results when the foundation is correct. Here's what feed quality, conversion tracking, margin-aware campaign structure, and the right channel mix actually look like for NYC ecommerce brands in 2026.
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Google Shopping Ads Management: Why the Feed Comes Before Everything Else
Most Google Shopping accounts are managed at the campaign surface while the product feed quietly caps performance underneath. Here's what feed quality, margin-based campaign structure, and correct bidding sequence actually look like when built right.
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Pay Per Click Ad Services New York: What Genuine PPC Management Actually Covers in 2026
Most New York businesses paying for PPC ad services don't know what they should actually be receiving. Here's the full breakdown of what genuine pay per click ad services cover and what most retainers quietly leave out.
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Google Ads Shopping Management: What Feed Quality, Campaign Structure, and Bidding Actually Require
Most Google Ads Shopping accounts are managed at the campaign surface while the feed, conversion tracking, and bidding sequence are left to defaults. Here's what all four layers actually look like when built correctly.
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Pay Per Click York: What Profitable PPC Actually Requires for NY Ecommerce Brands
New York ecommerce brands running PPC without a feed audit, margin-based campaign structure, or verified conversion tracking are paying elevated CPCs for underperforming results. Here's what profitable pay per click actually requires in NY's market.
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Pay Per Click Search Marketing New York: The Strategy Layer Most Agencies Skip
Most New York agencies run campaigns without a paid search strategy underneath them. Here's what the strategy layer actually involves for NY businesses and why skipping it is what keeps most accounts flat.
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New York PPC: What the City's Paid Search Market Demands From Ecommerce Brands in 2026
New York PPC costs more per click than almost any other US market and punishes structural mistakes faster. Here's what ecommerce brands actually need to scale profitably in NYC's paid search auction in 2026.
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Ecommerce Google Ads Management New York: What the Full System Actually Looks Like in 2026
Ecommerce Google Ads management in New York goes well beyond launching campaigns. Here's what feed quality, conversion tracking, and the right campaign sequence actually look like when built for NYC's expensive auction.
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PPC Per Click New York: What the Structural Foundation Actually Looks Like in 2026
Most NYC ecommerce brands running PPC are managing campaigns built on a weak foundation nobody ever audited. Here's what the four structural layers actually look like when built correctly in New York's expensive auction.
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PPC Agency NYC: The 2026 Ecommerce Paid Search Guide That Goes Where Others Don't
NYC ecommerce brands face some of the highest CPCs in the US. Here's what genuinely separates paid search accounts that compound from ones that quietly drain budget, with 2026 data no competitor is sharing.
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Pay Per Click Services New York: What Businesses Actually Get When They Hire Right
Most New York businesses hiring PPC services don't know what they should actually be receiving. Here's what real pay per click services include, what separates genuine account management from expensive activity, and what to expect in 2026.
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Pay Per Click New York: What Profitable PPC Actually Looks Like in One of the World's Most Expensive Ad Markets
New York's pay per click market is one of the most expensive in the country. Here's what it takes to run profitable PPC campaigns in a city where every structural mistake costs more per day than it would almost anywhere else.
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Google Shopping Agency New York: Why Feed Quality Determines Everything Your Campaigns Can Do
Google Shopping performance in New York starts with the product feed, not the campaigns. Here's what feed quality, margin-based campaign structure, and the hybrid PMax approach actually look like when built correctly.
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How to Choose an Ecommerce PPC Agency: The Questions That Separate Real Expertise From Expensive Promises
Checking certifications and case studies tells you almost nothing about real capability. Here's how to evaluate an ecommerce PPC agency using the questions that actually matter in 2026.
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How to Choose an Ecommerce PPC Agency: The Questions That Separate Real Expertise From Expensive Promises
Checking certifications and case studies tells you almost nothing about real capability. Here's how to evaluate an ecommerce PPC agency using the questions that actually matter in 2026.
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Meta Ads Agency New York Ecommerce: What Facebook and Instagram Advertising Actually Requires
Seller Splash is a New York Meta Ads agency for ecommerce brands. Creative strategy, Conversions API, full-funnel structure. 10.5x ROAS documented.
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Shopify PPC Agency New York: What Most Agencies Get Wrong
Seller Splash fixes Shopify pixel tracking, feed quality, and campaign structure for NYC brands. 13x ROAS documented. Free account review.
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Google Ads Agency New York Ecommerce: How to Get Campaign Type, Structure, and Bidding Right
Seller Splash is a New York Google Ads agency for ecommerce brands. Feed management, campaign structure, and bidding done right. 13x ROAS documented.
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Ecommerce PPC Agency New York: What Makes Paid Media Work for Product-Based Businesses
The average ecommerce Google Ads account sits at 2.87x ROAS. Optimized accounts hit over 5x. Here is what a specialist ecommerce PPC agency in New York does differently to close that gap.
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PPC Agency in New York: What Your Ad Spend Is Actually Competing Against
Seller Splash is a New York PPC agency for ecommerce brands. 13x ROAS, no long-term contracts, campaigns built around your margins.
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Brooklyn SEO Agency: What It Actually Takes to Rank in New York's Most Competitive Borough
Brooklyn has over 85,000 registered businesses. Ranking here requires neighborhood-level strategy, technical excellence, and local authority, not generic SEO playbooks.
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Google Shopping Ads Management: The Complete Ecommerce Guide for 2026
Google Shopping ads management starts with feed quality, campaign structure, and bid discipline. Not budget. The difference between 3x and 10x ROAS comes down to these three things.
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What Is a Good ROAS for Ecommerce? Benchmarks, Margins, and How to Set Your Real Target
A 5x ROAS for a brand with 15% net margin is a financial disaster. A 2.5x for a brand with 55% margin might be deeply profitable. Context is everything.
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Are Your Ads Really Working? Here's How to Calculate Break-Even ROAS
Most advertisers celebrate conversions without examining the one metric that actually matters: whether they're making money or quietly losing it.
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7 Best Practices to Structure Keywords for SEO-Driven Content
SEO isn't about stuffing keywords anymore. It's about structuring them intelligently — because Google understands relationships, intent, context, and flow.
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The Only 7 Metrics You Need to Improve ROAS in 2026
Improving ROAS isn't about tracking everything. It's about tracking the right seven metrics and knowing which one to focus on each quarter.
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7 Actionable PPC Tips for Higher Returns
You don't need more ads. You need better decisions. Here are 7 PPC strategies that separate profitable campaigns from money pits.
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