Insights, strategies, and updates from the Seller Splash team.
New York ecommerce brands running PPC without a feed audit, margin-based campaign structure, or verified conversion tracking are paying elevated CPCs for underperforming results. Here's what profitable pay per click actually requires in NY's market.
Read more →Most New York agencies run campaigns without a paid search strategy underneath them. Here's what the strategy layer actually involves for NY businesses and why skipping it is what keeps most accounts flat.
Read more →New York PPC costs more per click than almost any other US market and punishes structural mistakes faster. Here's what ecommerce brands actually need to scale profitably in NYC's paid search auction in 2026.
Read more →
Ecommerce Google Ads management in New York goes well beyond launching campaigns. Here's what feed quality, conversion tracking, and the right campaign sequence actually look like when built for NYC's expensive auction.
Read more →
Most NYC ecommerce brands running PPC are managing campaigns built on a weak foundation nobody ever audited. Here's what the four structural layers actually look like when built correctly in New York's expensive auction.
Read more →
NYC ecommerce brands face some of the highest CPCs in the US. Here's what genuinely separates paid search accounts that compound from ones that quietly drain budget, with 2026 data no competitor is sharing.
Read more →
Most New York businesses hiring PPC services don't know what they should actually be receiving. Here's what real pay per click services include, what separates genuine account management from expensive activity, and what to expect in 2026.
Read more →
New York's pay per click market is one of the most expensive in the country. Here's what it takes to run profitable PPC campaigns in a city where every structural mistake costs more per day than it would almost anywhere else.
Read more →
Google Shopping performance in New York starts with the product feed, not the campaigns. Here's what feed quality, margin-based campaign structure, and the hybrid PMax approach actually look like when built correctly.
Read more →
Most businesses that switch PPC agencies do it six months too late. Here are the questions that reveal whether an ecommerce PPC agency actually understands your margins, feed, and tracking before they touch your campaigns.
Read more →
Checking certifications and case studies tells you almost nothing about real capability. Here's how to evaluate an ecommerce PPC agency using the questions that actually matter in 2026.
Read more →
Meta Ads for New York ecommerce brands requires creative strategy, full-funnel structure, and attribution honesty. Here's what a real Meta Ads agency does differently and why most accounts plateau.
Read more →
Shopify powers over 4.4 million stores globally, but most New York PPC agencies miss the platform-specific tracking and feed issues that determine whether Google's algorithm optimises toward profit or just volume.
Read more →
Most ecommerce Google Ads accounts sit at 2.87x ROAS. Optimized ones hit 5.17x. The difference almost always comes down to campaign type selection, account structure, and bidding sequence, not budget.
Read more →
The average ecommerce Google Ads account sits at 2.87x ROAS. Optimized accounts hit over 5x. Here's what a specialist ecommerce PPC agency in New York does differently to close that gap.
Read more →
When New York businesses go looking for a PPC agency in New York, the search results are full of agencies making nearly identical promises.
Read more →
Brooklyn has over 85,000 registered businesses. Ranking here requires neighborhood-level strategy, technical excellence, and local authority — not generic SEO playbooks.
Read more →
The difference between 3x and 10x ROAS often comes down to three things: feed quality, campaign structure, and bid discipline. Not budget.
Read more →
A 5x ROAS for a brand with 15% net margin is a financial disaster. A 2.5x for a brand with 55% margin might be deeply profitable. Context is everything.
Read more →
Most advertisers celebrate conversions without examining the one metric that actually matters: whether they're making money or quietly losing it.
Read more →
SEO isn't about stuffing keywords anymore. It's about structuring them intelligently — because Google understands relationships, intent, context, and flow.
Read more →
Improving ROAS isn't about tracking everything. It's about tracking the right seven metrics and knowing which one to focus on each quarter.
Read more →
You don't need more ads. You need better decisions. Here are 7 PPC strategies that separate profitable campaigns from money pits.
Read more →