How We Helped a New York Shopify Brand Grow Sales by 27% with Google Ads

The Client

A direct-to-consumer brand based in New York City selling home goods through their Shopify store. They had solid products and a decent website but were getting almost no paid traffic. Their previous attempt at running Google Ads on their own had resulted in wasted spend and zero clear direction on which campaigns were working.

They came to Seller Splash looking for a team that understood both Shopify and Google Ads, specifically someone who could run everything end to end without them having to manage it.

The Challenge

When we first audited the account, we found a few core problems. The Google Ads account had been paused for weeks. There was no conversion tracking set up correctly, which meant the algorithm had nothing to optimize toward. Their product feed in Google Merchant Center had several disapprovals, and the campaigns that had run previously were broad-match only with no negative keywords, burning through budget on irrelevant searches.

On the Shopify side, the store had no UTM structure, so there was no way to trace which channel or campaign was driving which sale. Their conversion rate was sitting at around 0.12% before we stepped in.

The brand was also up against serious competition in New York. Home goods is a saturated market, and ranking on Google for any meaningful search term meant we had to be surgical about targeting.

Our Approach

Step 1: Fix the Foundation

Before spending a single dollar on new campaigns, we fixed the tracking. We installed Google Tag Manager on their Shopify store, set up purchase conversion events tied directly to Shopify order confirmation, and verified that every conversion was firing correctly in Google Ads. We also cleaned up the Merchant Center product feed, resolved all disapprovals, and made sure all products were eligible to serve.

Step 2: Campaign Build-Out

We launched three core campaign types built around their catalog and their New York audience.

We started with a Shopping campaign targeting high-intent product searches in the New York metro area. We segmented the product groups by category and bid more aggressively on their top-selling SKUs. This gave us clean data quickly on what was converting.

We then launched a Performance Max campaign layered on top, using Shopify product images, headlines, and descriptions pulled directly from the store. We fed the campaign with audience signals based on past purchasers and visitors to the product pages.

Finally, we ran a branded search campaign to capture any direct demand that was already out there. This was low-cost but important for protecting the brand in a competitive New York market where competitors were bidding on brand terms.

Step 3: Ongoing Optimization

Every week we reviewed search term reports and added negatives. We adjusted bids based on time of day and device performance. We paused low-performing product groups and reallocated that budget to what was working. We also worked with the brand to update their product titles in Shopify to match how people were actually searching, which improved the Shopping ad relevance scores significantly.

The Results

The numbers below are pulled directly from the Shopify dashboard and Google Ads account for the 30-day period of April 21, 2026 to May 21, 2026.

Shopify Dashboard (April 21 to May 21, 2026)

Metric	Result	Change
Total Sales	$3.8L	+27%
Sessions	47.3K	+5%
Orders	102	+5%
Conversion Rate	0.13%	+8%

Total sales grew 27% compared to the prior 30-day period. Orders were up 5%, and the conversion rate improved from 0.12% to 0.13%, an 8% lift. Sessions also climbed 5%, showing that the campaigns were pulling in new, relevant traffic, not just inflating numbers with low-quality clicks.

Google Ads Account (April 21 to May 20, 2026)

Metric	Result
Conversion Value	$71.9K
Conversions	111.22
Conv. Value / Cost	9.37
Total Ad Spend	$7.67K

We generated $71.9K in conversion value from $7.67K in ad spend. That gives a return on ad spend (ROAS) of 9.37x. In plain terms, for every dollar the brand put into Google Ads, they got back $9.37 in revenue. With 111 conversions tracked through the 30-day window, the average cost per conversion came in well under what the brand had budgeted for.

The campaigns kept running and improving throughout the month. The performance chart in Google Ads shows multiple strong peaks in conversion value, with the highest spike coming around the first week of May.

What Made the Difference

A few things worked especially well on this account. First, fixing conversion tracking before launching campaigns meant the algorithm had real purchase signals to learn from. Most accounts we take over are running with broken or incomplete tracking, and that single fix can dramatically change performance.

Second, the New York targeting focus paid off. Rather than running nationally and spreading the budget thin, we concentrated spend on New York and the surrounding metro area. This kept cost per click lower and relevance higher because the audience was already close to the product and price point.

Third, the Shopify and Google Ads integration was clean. Because we work specifically with Shopify brands, we know how to set up the feed, the tracking, and the campaign structure in a way that works with the platform rather than against it. That technical foundation is what allows campaigns to scale.

What This Means for Your Brand

If you are running a Shopify store in New York and your sales are flat, the problem is usually not the product. It is the traffic quality and the campaign structure. A well-run Google Ads account can be one of the most predictable growth levers for an e-commerce brand, but only when the tracking, the feed, and the targeting are all built correctly.

Seller Splash works with Shopify brands across New York to build and manage Google Ads campaigns that actually convert. If you want to see what your store could do with the right paid strategy behind it, reach out and we can take a look at your account.

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Services used: Google Ads, Shopify Integration, Google Merchant Center, Conversion Tracking Setup

Location: New York, NY

Platform: Shopify

Campaign period: April 21, 2026 to May 21, 2026